| Build
Link Popularity & Website Referrals
Accumulating links from other websites will deliver lead referrals
to your site. Links also strengthen search engine ranking potential
since “link
popularity” is a component of ranking algorithms.
Read this article, “The
Value of Inbound Links”. If you’re website
fits the categories, you can exchange links in the SubiaSoft Resources
Directory.
Look for other websites that complement your products and services
and offer to exchange banners and text ads at prominent visibility
locations. For example, if you sell window coverings consider cross-marketing
with a floor covering website. If you’re a real estate agent,
seek marketing alliance with mortgage lenders and moving companies.
The derived value will mutually benefit the participants without
spending a dime.
Write Informative Articles
Continuously write new articles adding informative value to your
website. Fresh content attracts repeat visitation and the expanded
web pages strengthen ranking potential and enlarges the number of
targeted search phrases that leads to new streams of traffic. Consider
offering republishing rights of your articles to other websites
and target specific ezines. When you require imbedded links back
to your website you gain link popularity and new sources of lead
referral. This strategy is a three-way win-win proposition. You
receive links and referrals, readers gain from your expertise and
other websites enjoy the benefit of providing greater informative
value to their audience
Website Advertising Offers Great Value
There isn’t a better marketing investment than placing an
ad on a well-visited website. Sure, some web advertising spots are
budget prohibitive, but the vast majority of web media is very cost
effective. It’s amazing that so many marketers will spend
huge sums on full-color publication ads while over-looking the marketing
value of prominently displayed website ads targeted directly in
the heart of a desired audience. They’re quick to spend a
thousand bucks for just one print ad but ignore the stronger value
of a few hundred dollars that covers an entire year of prominent
exposure with 365 days of 24/7 visibility.
As an example, checkout the website marketing value of a full-page
Featured Ad in SubiaSoft.com. Besides the visibility benefits, the
one-way link from a highly relevant web page is worth the investment
by itself.
Marketing With Free Classifieds
Well… not exactly the best method of website marketing, but
it’s free. This form of website promotion is only worthy to
very small business with little to no marketing budget. Perform
a search for “free classified ads” or similar particularly
focusing on your geographical market and submit your ads online.
Many online free classified ads permit direct links to your website.
This benefit not only will drive traffic to your website, but provides
the added-value of link popularity and link reputation. A
word of caution. Free classified ads are notorious for
being sources for spam email harvesting. Therefore, use a third-party
provided free email address instead of your regular permanent address.
Email Signature File
Most website owners realize the importance of including website
addresses on print collateral, but it’s amazing how many overlook
the marketing value of including a short description of products
and services along with a domain address at the end of email communication.
It’s free and can often drive immediate traffic.
Low-Cost Website Marketing Summary
Above are just a few website marketing ideas that are either free
or low investment. Let your creative thoughts flow and I’m
sure you’ll think of many unique ways to stretch your marketing
budget. Start working on building website traffic right now.
|
Related
Articles 
