Keyword Selection & Analysis Tool

The following keyword related tools are the best in their respective categories. Before writing text, it’s imperative to select your most valuable keywords to target for search engine optimization. Once web pages are developed, keyword analysis tools will help define balanced keyword usage and treatment to improve on-page optimization factors. These processes are instrumented if your Internet marketing strategy includes website optimization and pay-per-click performance.

Keyword Selection Tools

• Google Adwords Keyword Selection Tool (Sandbox)
Google accounts for more web searches than any other search engine. By using its Sandbox Keyword Selection Tool, you may get a valuable insight into how Google views theme value as it relates to keyword phrase stems and variations. This tool is primarily attached to Google’s Awards Program and delivers actual keyword usage by users. Just enter a keyword or keyword phrase and quickly view a report that lists the most popular related queries, expanded broad matches and additional keywords to consider.

• Overture Search Term Suggestion Tool
A very flexible keyword selection tool that gives you monthly number of searches performed across the Overture network. Enter a single keyword and the tool will present the most active phrase stems and variations using that keyword. Click on a phrase and it will deliver related variations in tiered order of search volume. While you’re there, use Overture’s ROI Time CPM Calculator and pay-per-click bids.

• Wordtracker
A fee-based database of terms that people use as search queries. Enter some keywords and it tells you how often they are used for web search. The tool will also tell you how many competing sites use those keywords. Wordtracker helps you find all keyword combinations that bear any relation to the context of your web page content. Expect to find many excellent features that are invaluable to search engine optimization, Internet marketing and pay-per-click positioning.

Keyword Analysis Tools

• Keyword Destiny and Prominence Analysis
An exceptional keyword analysis tool that either applies default report settings or unique report options to analyze all words on a web page, how many are used and a comparative analysis to a competing url. The tool measures total word count versus unique, stop and targeted keywords, as well as where important keywords appear in page elements including title tag, meta description, headings and alt tags. It even isolates bold and italic variations. The detailed report includes important details such as number of keywords repeats, density percentages and prominence values. This is a great tool for in depth on-page optimization analysis particularly with its competition comparative feature.