3. The Effect of Inbound Links (continued)

The PageRank-1 Rule

Users of the Google Toolbar often notice that pages with a certain Toolbar PageRank have an inbound link from a page with a Toolbar PageRank which is higher by one. Some take this observation to doubt the validity of the PageRank algorithm presented here for the actual ranking methods of the Google search engine. It shall be shown, however, that the PageRank-1 rule complies with the PageRank algorithm.

Basically, the PageRank-1 rule proves the fundamental principle of PageRank. Web pages are important themselves if other important web pages link to them. It is not necessary for a page to have many inbound links to rank well. A single link from a high ranking page is sufficient.

To show the actual consistance of the PageRank-1 rule with the PageRank algorithm several factors have to be taken into consideration. First of all, the toolbar PageRank is a logarithmically scaled version of real PageRank values. If the PageRank value of one page is one higher than the PageRank value of another page in terms of Toolbar PageRank, than its real PageRank can at least be higher by an amount which equals the logarithmical basis for the scalation of Toolbar PageRank. If the logarithmical basis for the scalation is 6 and the toolbar PageRank of a linking Page is 5, then the real PageRank of the page which receives the link can be at least 6 times smaller to make that page still get a toolbar PageRank of 4.

However, the number of outbound links on the linking page thwarts the effect of the logarithmical basis, because the PageRank propagation from one page to another is devided by the number of outbound links on the linking page. But it has already been shown that the PageRank benefit by a link is higher than PageRank algorithm's term d(PR(Ti)/C(Ti)) pretends. The reason is that the PageRank benefit for one page is further distributed to other pages within the site. If those pages link back as it usualy happens, the PageRank benefit for the page which initially received the link is accordingly higher. If we assume that at a high damping factor the logarithmical basis for PageRank scalation is 6 and a page receives a PageRank benefit which is twice as high as the PageRank of the linking page devided by the number of its outbound links, the linking page could have at least 12 outbound links so that the Toolbar PageRank of the page receiving the link is still at most one lower than the toolbar PageRank of the linking page.

A number of 12 outbound links admittedly seems relatively small. But normally, if a page has an external inbound link, this is not the only one for that page. Most likely other pages link to that page and propagate PageRank to it. And if there are examples where a page receives a single link from another page and the PageRanks of both pages comply the PageRank-1 rule although the linking page has many outbound links, this is first of all an indication for the linking page's toolbar PageRank being at the upper end of its scale. The linking page could be a "high" 5 and the page receiving the link could be a "low" 4. In this way, the linking page could have up to 72 outbound links. This number rises accordingly if we assume a higher logarithmical basis for the scalation of Toolbar PageRank.

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5. The Effect of Outbound Links

This article reproduced with permission of eFactory.
© 2002 eFactory Internet-Agentur KG Online-Marketing - written by Markus Sobek
PageRank and Google are trademarks of Google Inc., Mountain ViewCA, USA.
PageRank is protected by US Patent 6,285,999.