8. The Yahoo Bonus
and its Impact on Search Engine Optimization

Many experts in search engine optimization assume that certain websites obtain a special PageRank evaluation from the Google search engine which needs a manual intervention and does not derive from the PageRank algorithm directly. Mostly, the directories Yahoo and Open Directory Project (dmoz.org)

are considered to get this special treatment. In the context of search engine optimization, this assumption would have the consequence that an entry into the above mentioned directories had a big impact on a site's PageRank.

	An approach that is often mentioned when talking about influencing the PageRank of certain websites is to assign higher starting values to them before the iterative computation of PageRank begins. Such proceeding shall be reviewed by looking at a simple example web consisting of two pages, whereby each of these pages solely links to the other. We assign an initial PageRank of 10 to one page and a PageRank of 1 to the other. The

damping factor d is set to 0.1, because the lower d is, the faster the PageRank values converge during the iterations. So, we get the following equations for the computation of the pages' PageRank values:

PR(A) = 0.9 + 0.1 PR(B)
PR(B) = 0.9 + 0.1 PR(A)

During the iterations, we get the following PageRank values:

Iteration 0 1 2 3	PR (A) 1 1.9 1.009 1.00009	PR (B) 10 1.09 1.0009 1.000009

It is obvious that despite assigning different starting values to the two pages each of the PageRank values converges to 1, just as it would have happened if no initial values were assigned. Hence, starting values have no effect on PageRank if a sufficient number of iterations takes place. Indeed, if the computation is performed with only few iterations, the starting values would influence PageRank. But in this case, we have to consider that in our example the PageRank relation between the two pages reverses after the first iteration. However, it shall be noted that for our computation the actual PageRank values within one iteration have been used and not the ones from the previous iteration. If those values would have been used, the PageRank relation had alternated after each iteration.

8. The Yahoo Bonus (continued)

This article reproduced with permission of eFactory.
© 2002 eFactory Internet-Agentur KG Online-Marketing - written by Markus Sobek
PageRank and Google are trademarks of Google Inc., Mountain ViewCA, USA.
PageRank is protected by US Patent 6,285,999.