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8. The Yahoo Bonus and its Impact on Search Engine Optimization (continued)

Nonetheless,
Assigning Starting Values?

Although, assigning special starting values to pages at the begin of PageRank calculations has no effect on PageRank values it can, nonetheless, be reasonable.

 
Table of Contents
 

Survey of Google’s PageRank
1. Introduction
2. The PageRank Algorithm
3. Page Rank Implementation
4. Effect Of Inbound Links
5. Effect of Outbound Links
6. Effect of Number of Pages
7. PageRank Redistribution
8. The Yahoo Bonus
9. Additional Factors
10. Theme-Based Page Rank
11. PR0 Penalty

 
We take a look at our example web consisting of the pages A, B and C, whereby page A links to the pages B and C, page B links to page C and page C links to page A. In this case, the damping factor d is set to 0.75. So, we get the following equations for the iterative computation of the single pages' PageRank values:

PR(A) = 0.25 + 0.75 PR(C)
PR(B) = 0.25 + 0.75 (PR(A) / 2)
PR(C) = 0.25 + 0.75 (PR(A) / 2 + PR(B))

Basically, it is not necessary to assign starting values to the single pages before the computation begins. They simply start with a value of 0 and we get the following PageRank values during the iterations:

Iteration
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
PR(A)
0
0.25
0.70117
0.92323
1.03253
1.08623
1.11280
1.12583
1.13224
1.13540
1.13696
1.13772
1.13810
1.13828
1.13837
1.13842
1.13844
1.13845
1.13846
1.13846
1.13846
1.13846
1.13846
PR(B)
0
1.34375
1.51294
1.59621
0.63720
0.35737
0.66730
0.67219
0.67459
0.67578
0.67636
1.67665
0.67679
0.67686
0.67689
0.67691
0.67692
0.67692
0.67692
0.67692
0.67692
0.67692
0.67692
PR(C)
0
0.60156
0.89764
1.04337
1.11510
1.15040
1.16777
1.17633
1.18054
1.18261
1.18363
1.18413
1.18438
1.18450
1.18456
1.18459
1.18460
1.18461
1.18461
1.18461
1.18461
1.18461
1.18462

If we assign 1 to each page before the computation starts, we get the following PageRank values during the iterations:

Iteration
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
PR(A)
1
1
1.07031
1.10492
1.12195
1.13034
1.13446
1.13649
1.13749
1.13798
1.13823
1.13835
1.13840
1.13843
1.13845
1.13845
1.13846
1.13846
1.13846
1.13846
PR(B)
1
0.625
0.65137
0.66434
0.67073
0.67388
0.67542
0.67618
0.67656
0.67674
0.67684
0.67688
0.67690
0.67691
0.67692
0.67692
0.67692
0.67692
0.67692
0.67692
PR(C)
1
1.09375
1.13989
1.16260
1.17378
1.17928
1.18199
1.18332
1.18398
1.18430
1.18446
1.18454
1.18458
1.18460
1.18461
1.18461
1.18461
1.18461
1.18461
1.18462

If we now assign a starting value to each page, which is closer to its effective PageRank (1.1 for page A, 0.7 for page B and 1.2 for page C), we get the following results:

Iteration
0
1
2
3
4
5
6
7
8
9
10
11
12
13
PR(A)
1.1
1.15
1.14414
1.14126
1.13984
1.13914
1.13879
1.13863
1.13854
1.13850
1.13848
1.13847
1.13847
1.13846
PR(B)
0.7
0.68125
0.67905
0.67797
0.67744
0.67718
0.67705
0.67698
0.67695
0.67694
0.67693
0.67693
0.67692
0.67692
PR(C)
1.2
1.19219
1.18834
1.18645
1.18552
1.18506
1.18483
1.18472
1.18467
1.18464
1.18463
1.18462
1.18462
1.18462
So, the closer the assigned starting values are to the effective results we would get by solving the equations, the faster do the PageRank values converge in the iterative computation. Less iterations are needed, which can be useful for providing more up to date search results, especially regarding the growth rate of the web. Starting point for an accurate presumption of the actual PageRank distribution may be the PageRank values of a former PageRank calculation. All the pages which are new in the index could get an initial PageRank of 1, which will then be a lot closer to the effective PageRank value after the first few iterations.

Next Article Segment
9. Additional Factors Influencing PageRank

 

This article reproduced with permission of eFactory.
© 2002 eFactory Internet-Agentur KG Online-Marketing - written by Markus Sobek
PageRank and Google are trademarks of Google Inc., Mountain ViewCA, USA.
PageRank is protected by US Patent 6,285,999.

 
 

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